The Ford Bronco is finally coming to Australia, but it's not the off-roader many have been waiting for. Instead, it's an extended-range electric SUV, the Bronco New Energy, which is set to make waves in the Australian market. This model, built in China by JMC Ford, offers a unique blend of affordability and electric range, challenging the traditional perception of the Bronco brand. With a starting price of around $48,000 to $55,000, it's a significant departure from the rugged US-market model, which would have been more expensive. The Bronco New Energy is an extended-range electric vehicle (EREV), featuring a 1.5-liter turbocharged four-cylinder petrol engine and a 43.7 kWh battery pack, providing up to 200km of electric driving range and a total range of nearly 1000km. This model is not just about range; it's also quick, with a 0-100km/h sprint time of 5.8 seconds, outpacing many family SUVs in its price range. However, it's important to note that the Bronco New Energy is not a direct replacement for the rugged US-market model. It's based on a car-style monocoque platform, which means it's longer and wider than the Everest, but it only seats five. This model is expected to offer some light off-road capability, with a ground clearance of 215-220mm and a wading depth of 600mm. The cabin is a significant departure from the Ford models currently sold in Australia, featuring a more premium interior, a large 15.6-inch touchscreen infotainment system, and equipment not commonly seen at this price point, including a center-console fridge. The Bronco New Energy's arrival in Australia is timely, as it will help Ford Australia combat increasingly stringent emissions regulations. With the federal government's New Vehicle Efficiency Standard impacting the Ranger ute and Everest SUV, the Bronco New Energy provides a lower-emissions SUV with a long electric driving range, offering a more affordable entry point into the Bronco family. However, the final pricing, specifications, release timing, and local name are yet to be confirmed. The Bronco New Energy's arrival in Australia marks a significant shift in the brand's strategy, offering a more accessible and environmentally friendly option for Australian buyers. This model is a testament to Ford's commitment to innovation and its ability to adapt to changing market demands, particularly in the face of stringent emissions regulations. As the Bronco New Energy prepares to make its Australian debut, it will undoubtedly spark interest and debate among car enthusiasts and consumers alike, challenging the traditional perception of the Bronco brand and its place in the Australian market.
